Make a friend When you learn something personal about a customer, make a note on their file. For example their children's names, their favorite pastime or what they like to do on vacation. When they come in, the note pops up on the CleanSuite screen and you can make a comment about their favorite team or wish them a happy birthday. Remember - Customers like to deal with friends and if you take a genuine interest in a customer, you’ll end up doing business with a friend. Would you like an additional 167 customers through your door in the next month? It’s easy. Just call your past customers and ask them to come back. “But how”, you may well ask, “do I know who my ‘past’ customers are?” Well, if you’re on a manual system, you don’t, but with a computer you do! Sound too simple? Here’s a true story. Recently a CleanSuite user used his Business Building report to create a list of all his good customers that over the last year had stopped coming to his store. He was shocked… there were 600 of them! Over the next couple of weeks, whenever his staff had a few minutes, they called these customers and asked why they hadn’t been in lately. Just that! Nothing else! Out of the 600 calls, 167 customers started using their services again; simply because someone cared enough to let them know they were missed. Customers love to be recognized and appreciated! And don’t think this couldn’t happen to you. Most cleaners think they have a loyal following of customers but they are amazed the first time they look at this report and see how many customers they attract...and lose each year. We’ve all heard it before “It’s easier to keep the customers you already have than to go out and find new ones.” With the use of a database, you’ll see you already have a good supply of customers. And a good supply of business. Back to Early Retirement